Elgin & Co.

We work with tourism destinations and organisations that strive for excellence in branding and communication in a dynamic digital environment
Strategy and creativity for an online world

Elgin & Co.ntent

How to get the right content in front of the right person in the right format on the right device at the right time to drive the right action?
We can help

Elgin & Co.creation

We are truly honoured we were asked to co-author the UNWTO & ETC Handbooks on E-marketing for Tourism Destinations
About the latest edition

Elgin & Co.urses

Co-facilitating UNWTO Themis’ capacity building course in Zimbabwe: teaching but learning at least as much
What they say
Elgin & Co. Image of Amsterdam

Elgin & Co.nferences

HTHIC2015, the second Heritage, Tourism and Hospitality, International Conference
A most interesting meeting of minds

Elgin & Co.ntent

Any enterprise can and should now function as a media company.   This requires new skills in, for example, storytelling and narrative management.
News from the Tourism StoryLab ®

Elgin & Co.ntact

If you wish to discuss your branding and communication strategy
Send us an inquiry
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Brand Strategy

The media and influences landscape is continually changing.  This requires a resilient brand.  Elgin & Co. combine brand expertise with knowledge and experience in e-marketing.  We enjoy assisting destinations and organisations in developing a brand strategy and connecting a brand story to trends in travel and tourism, customer dreams, stakeholder interests, and business objectives.

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Content Planning and Creation

Our Full Circle Content Marketing Plans inform the planning of content across each stage of the customer experience journey.  We enjoy creating and co-creating branded content with specialist partners and/or your team, for corporate, marketing and PR communication purposes.

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Capacity and Culture

We focus on empowering people and organisations by capacity building and creating the mindset necessary for success.  We enjoy sharing knowledge and experience through guest lectures, master classes, training programmes,  coaching on the job,  handbooks and conferences.

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Research and Assessment

Our services include destination case studies, staff skills and education needs assessments, digital branding and marketing audits and evaluations.  We get involved in writing reports and handbooks.


Thank you so much for organizing such an interesting and fruitful conference. It was a great pleasure to speak with professionals, researchers and professors from the cultural heritage and tourism field during the sessions.

Ingeborg Matečić, PhD | Department of Tourism | Faculty of Economics & Business | University of Zagreb |  About the Heritage, Tourism and Hospitality, International Conference 2015


The participation of Karin Elgin-Nijhuis was of great value for the course given her vast experience and knowledge, transmitted and made available to participants during the whole event.

Omar Valdez | Executive Director | About the 2015 UNWTO Themis Foundation UNWTO Capacity Building Course on E-Marketing in Zimbabwe


As a communications student I assisted Karin in researching and compiling the Handbook on E-marketing for Tourism Destinations. She provided clear guidance and strong support while I worked in my thesis. I gained hands-on experience and insight in global digital marketing trends and this definitely boosted my employment prospects.

Vincentia Tri Astuti | InHolland Hogeschool Rotterdam | Google Singapore | Sony Indonesia | About her final year’s internship