Elgin & Co.

Heritage tourism & communication experts working with destinations and organisations on sustainable tourism development

Strategy and creativity for an online world
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Elgin & Co.nferences

We are looking back on an inspiring Heritage, Tourism and Hospitality, International Conference 2017

More information

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How to get the right content in front of the right person in the right format on the right device at the right time to drive the right action?

We can help

Elgin & Co.creation

We are truly honoured we were asked to co-author the UNWTO & ETC Handbooks on E-marketing for Tourism Destinations

About the latest edition

Elgin & Co.urses

Co-facilitating UNWTO Themis’ capacity building course in Zimbabwe: teaching but learning at least as much

What they say

Elgin & Co.ntent

Any enterprise can and should now function as a media company. This requires skills in storytelling and narrative management

News from the Tourism StoryLab ®

Elgin & Co.ntact

If you wish to discuss your branding and communication strategy

Send us an inquiry
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Strategy Development

The media and influences landscape is continually changing. This requires a resilient brand. Elgin & Co. combine brand expertise with knowledge and experience in (online) communication. We assist destinations and organisations in connecting a brand story to trends in tourism, customer dreams and sustainable development goals.

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Content Planning and Creation

Our Full Circle Content Marketing Plans inform the planning of content across each stage of the customer experience journey.  We enjoy creating and co-creating branded content with specialist partners and/or your team, for corporate, marketing and PR communication purposes.

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Capacity and Culture

We focus on empowering people and organisations by capacity building and creating the mindset necessary for success.  We enjoy sharing knowledge and experience through guest lectures, conferences, master classes, training and coaching on the job.

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Research and Assessment

Our services include destination case studies, staff skills and education needs assessments, digital branding and marketing audits and evaluations.  We get involved in writing reports and handbooks.

Thank you so much for organizing such an interesting and fruitful conference. It was a great pleasure to speak with professionals, researchers and professors from the cultural heritage and tourism field during the sessions.

Ingeborg Matečić, PhD | Department of Tourism | Faculty of Economics & Business | University of Zagreb |  About the Heritage, Tourism and Hospitality, International Conference 2015

The participation of Karin Elgin-Nijhuis was of great value for the course given her vast experience and knowledge, transmitted and made available to participants during the whole event.

Omar Valdez | Executive Director | About the 2015 UNWTO Themis Foundation UNWTO Capacity Building Course on E-Marketing in Zimbabwe

As a communications student I assisted Karin in researching and compiling the Handbook on E-marketing for Tourism Destinations. She provided clear guidance and strong support while I worked in my thesis. I gained hands-on experience and insight in global digital marketing trends and this definitely boosted my employment prospects.

Vincentia Tri Astuti | InHolland Hogeschool Rotterdam | Google Singapore | Sony Indonesia | About her final year’s internship