Elgin & Co.

Working with destinations and organisations to optimise communication

Elgin & Co.ntent

How to get the right content in the right format front of the right person
on the right device at the right time to drive the right action?

Elgin & Co.creation

We are truly honoured we were invited to co-author the
UNWTO & ETC Handbooks on E-marketing for Tourism Destinations

Elgin & Co.urses

Facilitating capacity building courses: teaching and learning at least as much

Elgin & Co.nferences

About preservation, presentation, promotion and profit

Elgin & Co.ntent

Any enterprise can and should now function as a media company
This requires skills in storytelling and narrative management

Elgin & Co.ntact

How can we help you?

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Strategic Communication

The current media and influences landscape requires a resilient strategy and reputation. Elgin & Co. combine heritage tourism expertise with knowledge and experience in (online) communication and conversation. We assist destinations and organisations in connecting place identity to trends in tourism and customer dreams in a solid strategic narrative and responsible visitor experience development plans.

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Content Planning and Creation

Our Full Circle Content Marketing Plans inform the planning of content across each stage of the customer experience journey. We enjoy co-creating branded content with specialist partners and/or your team, for corporate, marketing and PR communication purposes.

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Capacity and Culture

Developing a competitive identity, co-creating memorable visitor experiences, collaborating to preserve cultural and natural heritage… all this requires empowering organisations through capacity building and creating the mindset necessary to successfully turn values into practices. We enjoy sharing knowledge and best practice.

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Research and Assessment

We get involved in writing reports and handbooks. Our services include research and stakeholder consultation. We get involved in (destination) case studies, trend reports and handbooks, staff skills and education needs assessments.


Heritage, Tourism and Hospitality,
International Conference


Mendrisio, Switzerland
6-9 April 2010

Thank you so much for organising such an interesting and fruitful conference. It was a great pleasure to speak with professionals, researchers and professors from the cultural heritage and tourism field during the sessions.

Ingeborg Matečić, PhD | Department of Tourism | Faculty of Economics & Business | University of Zagreb |  About the Heritage, Tourism and Hospitality, International Conference 2015

The participation of Karin Elgin-Nijhuis was of great value for the course given her vast experience and knowledge, transmitted and made available to participants during the whole event.

Omar Valdez | Executive Director | About the 2015 UNWTO Themis Foundation UNWTO Capacity Building Course on E-Marketing in Zimbabwe

As a communications student I assisted Karin in researching and compiling the Handbook on E-marketing for Tourism Destinations. She provided clear guidance and strong support while I worked in my thesis. I gained hands-on experience and insight in global digital marketing trends and this definitely boosted my employment prospects.

Vincentia Tri Astuti | InHolland Hogeschool Rotterdam | Google Singapore | Sony Indonesia | About her final year’s internship