Elgin & Co.

Communicating places, heritage and tourism

Elgin & Co.ntent

The right content in the right format in front of the right person in the right device at the right time to drive the right action

Elgin & Co.mmunication

Applying the power of story for strategy and visitor experience development, branding and marketing

Elgin & Co.lleagues

For more information and inspiration

Logo Elgin & Co.


The current media and influences landscape requires a resilient (place) brand and reputation and excellence in visitor and resident experience development.  We assist organisations and businesses in the field of  heritage and tourism in coping with these challenges by developing a solid strategic narrative and by bringing clarity and coherence in (marketing and corporate) communication.

Logo Elgin & Co.


Communication hands-on. Our Full Circle Content Creation Canvas informs the planning and creation of content across each stage of the customer experience journey. We love concept and content development, partnering with specialists and/or your team, for corporate or marketing, offline or online purposes.

Logo Elgin & Co.


Developing a competitive identity, co-creating memorable visitor experiences, collaborating to preserve cultural and natural heritage… all this requires empowering organisations and communities through capacity building and creating the mindset necessary to successfully turn values into practices.


Heritage, Tourism and Hospitality,
International Conference


Living Heritage and Sustainable Tourism
Mendrisio, Ticino, Switzerland
6-8 April 2020

Strategy & Story MasterClass

Full-day | In-company | Dutch or English

A highly focused knowledge and skills master class on the art and science of storytelling and narrative communication by Karin Elgin & Co.lleagues. 
The master class will empower you to:

  • Understand your city,  community or heritage site as a storyscape.
  • Develop a master/brand story for your organisation, destination or heritage site.
  • Adopt a narrative approach to strategy development and planning.
  • Storify service design and visitor experience development.
  • Incorporate story in content creation and copywriting.
  • Apply Design Thinking methods.

Slow Tourism @ HTHIC2020

Mendrisio | Switzerland | 6-8 April 2020

‘Slow Tourism’ is receiving increasing attention and referred to as an alternative to modern mass tourism and its negative impacts on places, communities and tourism. The HTHIC2020 session ‘Heritage & Slow Tourism’  will explore questions, such as:

  • What is Slow Tourism: a mindset, a lifestyle, behaviour, marketing, a  tourism product or tool for tourism development?
  • What can be learned from existing Slow Tourism and Slow Adventure projects?
  • Who are the consumers of Slow Tourism products ?
  • What is or could be the role of Slow Food and Cittaslow?
  • How does Slow Tourism contribute to the preservation of natural and cultural heritage and the SDGs?

Thank you so much for organising such an interesting and fruitful conference. It was a great pleasure to speak with professionals, researchers and professors from the cultural heritage and tourism field during the sessions.

Ingeborg Matečić, PhD | Department of Tourism | Faculty of Economics & Business | University of Zagreb |  About the Heritage, Tourism and Hospitality, International Conference 2015

The participation of Karin Elgin-Nijhuis was of great value for the course given her vast experience and knowledge, transmitted and made available to participants during the whole event.

Omar Valdez | Executive Director | About the 2015 UNWTO Themis Foundation UNWTO Capacity Building Course on E-Marketing in Zimbabwe

As a communications student I assisted Karin in researching and compiling the Handbook on E-marketing for Tourism Destinations. She provided clear guidance and strong support while I worked in my thesis. I gained hands-on experience and insight in global digital marketing trends and this definitely boosted my employment prospects.

Vincentia Tri Astuti | InHolland Hogeschool Rotterdam | Google Singapore | Sony Indonesia | About her final year’s internship