“Strategy tells you where to go.
Communication inspires people to go there with you.
It’s the only thing that ever does”

and the reason we enjoy working with places, public and private organisations in the field of heritage and tourism on optimising their communications and realising their goals: branding, visitor and resident experience development, crisis management,
heritage interpretation and conservation, stakeholder engagement and alignment.
We assist in developing a solid strategic narrative, by bringing clarity and coherence in (marketing and corporate) communication, concept and content development.
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and applying the power of story for strategy, experience and content development

Work | Some Examples

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"Travel To Yourself"

“Matka Itseen – Webinaari Modernista Pyhiinvaelluksesta”
Online, 7 May 2021
Webinar on modern pilgrimage
Business Finland / Visit Finland
Speaking about Slow Travel and the Heritage & Slow TourismLAB.
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UNWTO Academy & Croatia

“UNWTO Course on on Strategy
& Planning for Tourism MSMEs”, delivered in the framework of the EBRD Programme for facilitating Tourism recovery in aftermath
of Covid-19 for the Ministry of Tourism and Sport of Croatia.

April 2022

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Tourism Marketing and Communication Course
Guest lecturing at GUtech
German University of Technology in Oman’s
Faculty of Business and Economics, Department of Logistics, Tourism and Service Management
Masqat, Oman, November 2019



As a communications student, I assisted Karin in researching and compiling the Handbook on E-marketing for Tourism Destinations. She provided clear guidance and strong support while I worked in my thesis. I gained hands-on experience and insight into global digital marketing trends and this definitely boosted my employment prospects.

Vincentia Tri Astuti | InHolland Hogeschool Rotterdam | Google Singapore | Sony Indonesia | About her final year’s internship

The participation of Ms. ElginNijhuis was of great importance for this event given her advanced facilitation and presentation skills, her ability to create a welcoming and engaging environment and lead group
activities as well as her knowledge on the matter transmitted and made available to participants during the
whole event.

Omar Valdez | Executive Director | About the 2022 UNWTO Academy Course on Strategy
& Planning for Tourism MSMEs.

As tourism begins to gradually return to parts of the world, it is important to reflect on what that tourism will look like and how it will impact travelers and destinations. Slow tourism is one of those unique approaches that emphasizes experiences and benefits to local communities, particularly in rural areas. The program that Karin Elgin Nijhuis and her colleagues have put together over the past year, with more labs to come, provides an exceptional overview and discourse on how to support and promote this unique, sustainable form of tourism.

Fergus MacLaren | MAC DUFF Tourism Heritage Planning  | President ICOMOS ICTC | About the 2020-2021 HTHIC Heritage & Slow TourismLAB

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