Tourism StoryLAB ®

Researching and applying the power of story

The art and science of narrative communication and storytelling are indispensible for those responsible for the management and marketing of tourism destinations and the preservation of heritage sites.

Strategy development, stakeholder engagement and visitor experience development:  story optimises and enriches.

The Tourism StoryLAB is dedicated to the exchange of knowledge of narrative communication and the development of skills in storytelling and narrative management.

The LAB brings together researchers, students and professionals to share research results and best practices and offers public and private organisations inspiration and education.

The Tourism StoryLAB was founded in 2013 and is a registered trademark.

Strategy and Story MasterClass

Full- or half-day |  Online or Off-line | In-company | Dutch or English

A highly focused knowledge and skills master class on the art and science of storytelling and narrative communication by Karin Elgin & Co.lleagues.

The master class will empower you to:

  • Understand your city, community or heritage site as a story scape
  • Develop a master story for your organisation, destination or heritage site
  • Adopt a narrative approach to strategy development and planning
  • Storify service design and visitor experience development.
  • Incorporate story in content creation and copywriting
  • Apply canvasses and Design Thinking methods.

Previously in the LAB

A selection
Teaching & Mentoring

Teaching & Mentoring

November 2019 | Looking back with much pleasure on teaching narrative communication and storytelling at GUtech in Oman and learning from students’ stories.

read more
ICOMOS & Storytelling

ICOMOS & Storytelling

November 2018 | A most interesting Annual Contact Day of ICOMOS Netherlands and ICOMOS Flanders-Brussels in Middelburg on “Heritage, Tourism and Storytelling”.

read more