Expertise
What we do and how we work with clients
Elgin & Co. combine expertise in communication, heritage and tourism. We work with cities, regions, countries, public and private organisations on optimising their strategy and communication for the purpose of visitor experience development, preserving cultural and natural heritage, reputation management, stakeholder engagement, content and conversation strategy and planning.
Strategy tells you where to go. Communication inspires people to go there with you. It’s the only thing that ever does. We enjoy assisting people in achieving their goals.
We feel privileged to have (had) the opportunity to work with organisations such as the World Tourism Organization (UNWTO), UNWTO Themis, European Travel Commission (ETC), UNCTAD; Hotelschool The Hague, Rotterdam School of Management / Erasmus University and other educational institutions; a wide variety of DMOs and governmental organisations.
UNWTO
Official partner of the UNWTO in the One Planet – Sustainable Tourism Programme.
UNWTO: “As an implementation mechanism for SDG12, with potential to advance other SDGs (Sustainable Development Goals) as well (among them SDG8 focusing on decent work and economic growth, SDG13 addressing climate change or SDGs14 and SDG15 on marine and terrestrial resources), the vision of the One Planet – Sustainable Tourism Programme is for a tourism sector that has globally adopted SCP resulting in enhanced environmental and social outcomes and improved economic performance.”
Services
Strategic Communication
The current media and influences landscape requires a resilient strategy and reputation. Elgin & Co. combine heritage tourism expertise with knowledge and experience in (online) communication. We assist heritage destinations in connecting place identity to trends in tourism and customer dreams in a solid strategic narrative and responsible visitor experience development plans.
Content Planning and Creation
Full Circle Content Marketing Plans inform the planning of content across each stage of the customer experience journey. We enjoy co-creating branded content with specialised partners and/or your team, for corporate, marketing and PR communication purposes.
Capacity and Culture
Developing a competitive identity, co-creating memorable visitor experiences, collaborating to preserve cultural and natural heritage… all this requires empowering organisations through capacity buiding and creating the mindset necessary to successfully turning values into practices. We love sharing knowledge and experience through guest lectures, conferences, master classes, training and coaching on the job.
Research and Assessment
We get involved in research and stakeholder consultation, (destination) case studies, trend reports and handbooks, staff skills and education needs assessments.