ExpertiseStrategy tells you where to go. Communication inspires people to go there with you. It's the only thing that ever does.
Elgin & Co. combine expertise in heritage, tourism and communication.
We work with cities, regions, countries, public and private organisations on optimising their strategy and communication.
We feel privileged to have (had) the opportunity to work with organisations such as the World Tourism Organization (UNWTO), UNWTO Themis, European Travel Commission (ETC), UNCTAD, Hotelschool The Hague, Rotterdam School of Management / Erasmus University and other educational institutions; a wide variety of DMOs, governmental organisations and SMEs.
Due to the fragmented nature of the heritage tourism field our clients have always been challenged to align stakeholders in order to co-create great visitor and resident experiences.
They know that the current media and influences landscape, trends in visitor behaviour, and threats to natural and cultural heritage, have increased the role of audience and community engagement, of a strong (place) brand and resillient reputation.
They know that this is achieved only by excellence in communication.
Elgin & Co. combine (heritage) tourism expertise with knowledge and experience in (online) communication. We assist (heritage) tourism destinations in working on a competitive (place) identity, audience and stakeholder engagement.
The creation of memorable and thus valuable experiences requires thoughtful scripting, product and service development. It also requires stakeholder alignment as the preservation of cultural and natural heritage should play a central role.
Developing a competitive identity, co-creating memorable visitor experiences, collaborating to preserve cultural and natural heritage… all this requires empowering organisations through capacity buiding and creating the mindset necessary to successfully turning values into practices. We love sharing knowledge and experience through guest lectures, conferences, master classes and coaching on the job.
We coach organisations using our Full Circle Content Marketing Canvas.
This approach informs the planning of content accross each stage of the customer experience journey. We enjoy creating content – with specialised partners and/or your team, for corporate and marketing, online and offline purposes.