Strategy tells you where to go. Communication inspires people to go there with you. It's the only thing that ever does.
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Expertise & Experience

Karin Elgin Nijhuis combine expertise in communications, heritage and tourism.  She enjoys working with cities, regions, countries, public and private organisations on optimising their strategy and communications. 

She feels privileged to have (had) the opportunity to learn from the colleagues at TEAM Tourism Consulting and clients such as the World Tourism Organization (UNWTO), European Travel Commission (ETC), UNCTAD, Rotterdam School of Management / Erasmus University and other educational institutions, public and private organisations.

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What Clients Want

Due to the fragmented nature of the heritage and tourism field clients such as DMOs have always been challenged to align stakeholders in order to co-create great visitor experiences.

They know that the current media and influences landscape, trends in visitor behaviour, and threats to natural and cultural heritage, have increased the role of audience and community engagement, of a strong (place) brand and resillient reputation.

They know that this is achieved only by excellence in communication.


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Strategic Communication

Elgin & Co. combine (heritage) tourism expertise with knowledge and experience in (online) communication. We assist (heritage) tourism destinations in working on a competitive (place) identity, audience and stakeholder engagement. 

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Visitor (and Resident) Experience Development

The creation of memorable and thus valuable experiences requires thoughtful scripting, product and service development. It also requires stakeholder alignment as the preservation of cultural and natural heritage should play a central role.

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Capacity and Culture

Developing a competitive identity, co-creating memorable visitor experiences, collaborating to preserve cultural and natural heritage… all this requires empowering organisations through capacity buiding and creating the mindset necessary to successfully turning values into practices. We love sharing knowledge and experience through guest lectures, conferences, master classes and coaching on the job.

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Content Planning and Creation

We coach organisations using our Full Circle Content Marketing Canvas.
This approach  informs the planning of content accross each stage of the customer experience journey. We enjoy creating content – with specialised partners and/or your team, for corporate and marketing, online and offline purposes.

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Research and Assessment

We get involved in stakeholder consultation, case studies and other research projects, staff skills and education needs assessments.