Services
sharing knowledge and experience
Strategy and Communications
Due to the fragmented nature of the heritage and tourism field clients such as DMOs have always been challenged to align stakeholders in order to co-create great visitor experiences and develop tourism in a responsible way.
The current media and influences landscape, trends in visitor behaviour, threats to natural and cultural heritage have increased the role of audience, community and stakeholder engagement, of a strong and resilient brand.
Clients know that this is achieved only by communication: strategic, integrated, narrative and persuasive.
Visitor Experience Development
The creation of memorable and thus valuable experiences requires thoughtful scripting and product/service development and stakeholder alignment. The preservation of cultural and natural heritage should play a central role.
Capacity & Culture
Developing a competitive identity, co-creating memorable visitor experiences, collaborating to preserve cultural and natural heritage… all this requires empowering organisations through capacity buiding and creating the mindset necessary to successfully turning values into practices. Elgin & Co. enjoy sharing knowledge and experience through guest lectures, conferences, master classes and coaching on the job.
Content Planning and Creation
Using Design Thinking, knowledge of storytelling and the Full Circle Content Marketing Canvas while informing the creation and planning of content.
Research and Assesment
We typically get involved in stakeholder consultation, case studies and other research projects, staff skills and education needs assessments.