Expertise & executive coaching

Combining knowledge of communication and heritage/cultural tourism

Strategy and communications

Due to the fragmented nature of the heritage and tourism field clients such as DMOs have always been challenged to align stakeholders, co-create great visitor experiences and develop responsible tourism.

The current media and influences landscape, trends in visitor behaviour and threats to natural and cultural heritage have increased the role of community and stakeholder engagement, of a strong and resilient brand and shared storylines.

Clients know that this is achieved only by communication: strategic, integrated, narrative and persuasive.

Story-based visitor and resident experience development

The creation of memorable and thus valuable experiences requires thoughtful scripting and product/service development. The preservation of cultural and natural heritage often plays a central role in creating these experiences in collaboration with the local communities.

Investing in communication is essential, in particular in stakeholder consultation by using, for example, an Appreciative Inquiry-approach, and knowledge of what makes partnerships and stakeholder alignment possible.

Capacity and culture

Developing a competitive identity, co-creating memorable visitor experiences, collaborating to preserve cultural and natural heritage… all this requires empowering organisations through capacity buiding and creating the mindset necessary to successfully turning values into practices. We enjoy sharing knowledge and experience through guest lectures, conferences, master classes and coaching on the job.

Research and assessment

We typically get involved in stakeholder consultation, fieldwork and case studies.

examples of our work