conference contribution on cittaslow, place branding, sustainability and stakeholder engagement | 2019

Research abstract: The Role of Perceived Collaborative Value in Place Branding Processes – A Case Study of Cittaslow in the Netherlands

Authors: Karin Elgin-Nijhuis (Elgin & Co.), Guido Berens and Erik van ‘t Klooster (Rotterdam School of Management/Erasmus University)

Publication: Proceedings of the 4th Annual Conference of the International Place Branding Association (Volos, Greece, 27-29 November 2019), pp. 139-158.

Electronic version:
ISBN: 978-618-84403-2-6