The Value of Narrative Elements
August 2014 – February 2015 | RSM/EUR trainee Saskia Schäfer assisted us in testing the effect of the narrative element “Return with the Elixer” in travel writing.
Date: 4-8 November 2019
Masqat | Oman | GUtech-German University of Technology | Lecturing
Research Paper | Cittaslow, Place Branding, Sustainability, Collaborative Value | 2019
Presented at the 4th Annual Conference of the International Place Branding Association
Date: 23 May 2019
The Hague | Netherlands | Visit delegation Seoul Metropolitan Government | Speaking
Date: 7 & 8 February 2019
Haarlem | Netherlands | EU Interreg North Sea Region Project CUPIDO | Speaking