International Conference 2014 on:
Preservation, Promotion and Profit
Research Agendas, Best Practices and Partnerships in Tourism
How to preserve heritage thanks to and despite tourism? How can tourism destinations succeed in creating and presenting attractions that draw tourists, while simultaneously engaging stakeholders to contribute to the conservation of the tangible and intangible heritage assets as a mechanism of local planning and an integral component of the governance of sustainable host community development?
The Heritage, Tourism and Hospitality International Conference 2014 is an initiative and concept of Emeritus Professor Frank Go and Karin Elgin-Nijhuis. It is organised by Rotterdam School of Management of the Erasmus University and Elgin & Co. (Netherlands), Bogaziçi University and Adnan Menderes University (Turkey). It will give participants valuable ideas and practical steps on how to deal with the conceptualisation, development and marketing of cultural and natural heritage-based tourism products.
The conference will respond to the need of heritage-based destinations to use a systematic framework to project their image holistically, within an identified coordinated story that ties the individual narratives of stakeholders together in a common destination brand identity.