Elgin & Co.mpany

Experts in destination marketing and digital communication

Karin Elgin-Nijhuis

  • Graduated in (Ancient) History and remained for several years combining roles at Utrecht University with work in tourism.
  • Trained – fascinated by the opportunities new media offers – as internet developer & advisor and joined the Netherlands Board of Tourism and Congresses (NBTC) to help develop www.holland.com and many Dutch city and region websites.
  • Earned (post-graduate) certificates in E-commerce, Gamification and Corporate Communication.
  • Founded Elgin & Co. in 2004 to share expertise in (online) branding, content and communication strategy for (heritage) tourism destinations, including reputation management, social PR, crisis management, storytelling and narrative techniques.
  • Enjoys – more than anything else – teaching and capacity building..
  • Associate consultant in TEAM Tourism Consulting.
  • See LinkedIn for more information.
  • Photo: Conferring with (former) UNWTO Themis course director Mouad Achhab at Imire Rhino & Wildlife Conservation in Zimbabwe | © Alvaro Moreno
  • Photo: Working with Professor Frank Go and Erik van ‘t Klooster during HTHIC2014 | © Hakan Elgin

Hakan Elgin

  • Elgin & Co.’s technical consultant.
  • Brings in more than 20 years of experience as software architect and developer, ICT infrastructure and security specialist.
  • Has been working on projects for a wide variety of governmental, public and private organisations.
  • Is, when not working on IT-projects, most likely busy tasting and testing new olive oils.
  • See LinkedIn for more information.
  • Photo: © Karin Elgin-Nijhuis
Elgin & Co. Image of Inge Jansen

Inge Jansen

  • Brings in more than 20 years of experience in research into and advice on Chinese society, culture and tourism and fluency in Mandarin.
  • Studied Sinology (Chinastudies) at Leiden University and The People’s University of China in Beijing.
  • Worked as an editor at the Press and Publicity Department of a major Dutch tour operator before joining the Netherlands Board of Tourism and Congresses (NBTC) as a web editor and project manager for www.holland.com in general and the Chinese version in particular.
  • Author of three travel books on China and numerous columns and articles and founder of consultancy Mingbai.
  • Is based in the Netherlands and China and enjoys living in two cultures.
  • See LinkedIn for more information.
  • Photo: Inge Jansen | ©Inge Jansen

& Co.

  • The company we enjoy and the collaboration we very much value with the people in our global network of partners.
  • The wealth of expertise and specialist skills colleagues bring to projects.
  • The generosity with which friends in academia share their insights and contribute to research activities and events.
  • The collaborative approach we bring to projects ensuring we optimally use the knowledge and experience of our clients and all involved.
  • Photo: HTHIC2014 | Source: conference delegate